:root {
  /* ── Basisfarben ── */
  --paper: #E9EDF0;
  --ink: #0D1321;
  --accent: #ED2644;        /* crimson signal */

  /* ── Abgeleitete Abstufungen ── */
  --paper-2: color-mix(in srgb, var(--paper) 94%, var(--ink));
  --ink-2: color-mix(in srgb, var(--ink) 92%, var(--paper));
  --muted: color-mix(in srgb, var(--ink) 58%, var(--paper));
  --muted-2: color-mix(in srgb, var(--ink) 50%, var(--paper));
  --ink-75: color-mix(in srgb, var(--ink) 75%, transparent);
  --ink-60: color-mix(in srgb, var(--ink) 60%, transparent);
  --ink-40: color-mix(in srgb, var(--ink) 40%, transparent);

  /* Text-Tints auf dunklen Flächen */
  --bright: #ffffff;        /* echtes Weiß: nur klein & auf Ink/Accent */
  --paper-90: color-mix(in srgb, var(--paper) 90%, transparent);
  --paper-75: color-mix(in srgb, var(--paper) 75%, transparent);
  --paper-60: color-mix(in srgb, var(--paper) 60%, transparent);
  --paper-40: color-mix(in srgb, var(--paper) 40%, transparent);

  /* Linien-Leiter */
  --rule: var(--ink);
  --rule-soft: color-mix(in srgb, var(--ink) 14%, transparent);
  --rule-mid: color-mix(in srgb, var(--ink) 22%, transparent);
  --rule-soft-strong: color-mix(in srgb, var(--ink) 32%, transparent);
  --rule-dark: color-mix(in srgb, var(--paper) 22%, transparent);
  --grid-line: color-mix(in srgb, var(--ink) 8%, transparent);

  /* Akzent-Abstufungen */
  --accent-ink: var(--ink);
  --accent-soft: color-mix(in srgb, var(--accent) 10%, var(--paper));

  --shadow: 8px 8px 0 0 var(--ink);
  --shadow-sm: 4px 4px 0 0 var(--ink);
  --display: 'Space Grotesk', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --serif: 'Fraunces', Georgia, serif;
  --body: 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, 'SF Mono', Menlo, monospace;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

a { color: inherit; }
::selection { background: var(--accent); color: var(--ink); }
img { display: block; max-width: 100%; }

/* TYPOGRAPHY */
.display {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.025em;
  line-height: 1.02;
  text-wrap: balance;
  overflow-wrap: break-word;
}
.display-xl { font-size: clamp(48px, 7vw, 112px); font-weight: 700; line-height: 0.95; letter-spacing: -0.035em; }
.display-lg { font-size: clamp(40px, 5.2vw, 72px); font-weight: 500; letter-spacing: -0.03em; line-height: 1.04; }
.display-md { font-size: clamp(32px, 3.6vw, 52px); font-weight: 500; letter-spacing: -0.025em; }

.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--muted);
}
.eyebrow .num { color: var(--accent); }
.eyebrow--muted { color: var(--muted); }

.body-lg { font-size: 19px; line-height: 1.55; }
.body-md { font-size: 17px; line-height: 1.55; }
.mono { font-family: var(--mono); }

/* SHELL */
.shell {
  max-width: 1440px;
  margin: 0 auto;
  padding: 0 32px;
  position: relative;
}
@media (max-width: 720px) {
  .shell { padding: 0 20px; }
}

/* HEADER */
.header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--paper);
  border-bottom: 3px solid var(--ink);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 32px;
  gap: 24px;
  max-width: 1440px;
  margin: 0 auto;
}
.header-logo {
  font-family: var(--display);
  font-weight: 700;
  font-size: 22px;
  letter-spacing: -0.02em;
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
}
.header-logo .mark {
  width: 28px;
  height: 28px;
  background: var(--ink);
  position: relative;
  flex: 0 0 auto;
}
.header-logo .mark::after {
  content: "";
  position: absolute;
  inset: 6px;
  background: var(--accent);
}
.header-meta {
  display: flex;
  align-items: center;
  gap: 24px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.header-meta .cta-link {
  padding: 0 0 4px;
  border: 0;
  border-bottom: 2px solid currentColor;
  background: transparent;
  cursor: pointer;
  text-decoration: none;
  transition: color 90ms ease;
  font-weight: 500;
  white-space: nowrap;
}
.header-meta .cta-link:hover {
  color: var(--accent);
}
.cta-short { display: none; }

/* BUTTONS */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 18px 28px;
  font-family: var(--display);
  font-weight: 600;
  font-size: 17px;
  letter-spacing: -0.01em;
  text-decoration: none;
  border: 3px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  cursor: pointer;
  transition: transform 90ms ease, box-shadow 90ms ease;
  box-shadow: var(--shadow);
  position: relative;
}
.btn:hover {
  transform: translate(2px, 2px);
  box-shadow: 6px 6px 0 0 var(--ink);
}
.btn:active {
  transform: translate(8px, 8px);
  box-shadow: 0 0 0 0 var(--ink);
}
.btn:focus {
  outline: 2px solid var(--accent);
  outline-offset: 2px;
}
.btn--accent { background: var(--accent); color: var(--ink); }
.btn--ghost { background: var(--paper); color: var(--ink); }
.btn--lg { padding: 22px 32px; font-size: 19px; }
.btn .arrow { display: inline-block; }

/* SECTIONS */
.section {
  border-top: 1px solid var(--rule-soft);
  padding: clamp(80px, 7vw, 112px) 0;
  position: relative;
}
.section--tight { padding: 36px 0; }
.section--brutal { border-top: 3px solid var(--ink); }

.section-label {
  display: flex;
  align-items: center;
  gap: 14px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  margin-bottom: 40px;
  color: var(--muted);
  font-weight: 500;
}
.section-label .num {
  color: var(--accent);
}
.section-label .bar { flex: 0 0 32px; height: 1px; background: var(--rule-soft-strong); }
.section-label--accent { color: var(--accent); }
.section-label--accent .bar { background: var(--accent); }
.section-intro {
  max-width: 760px;
  margin: 24px 0 0;
  font-size: 18px;
  line-height: 1.65;
  color: var(--ink);
}
.decision-head {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(340px, 440px);
  gap: clamp(32px, 4vw, 56px);
  align-items: start;
}
.decision-head .display-lg {
  margin: 0;
  font-size: clamp(40px, 4.4vw, 64px);
  white-space: normal;
  text-wrap: balance;
}
.decision-head .section-intro {
  max-width: 440px;
  margin: 8px 0 0;
}
@media (max-width: 1440px) {
  .decision-head { grid-template-columns: 1fr; gap: 24px; }
  .decision-head .section-intro { max-width: 760px; margin-top: 0; }
}

/* HERO */
.hero {
  border-bottom: 3px solid var(--ink);
  position: relative;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  min-height: calc(100svh - 65px);
}
.hero-grid > * { min-width: 0; }
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; min-height: 0; }
}
.hero-left {
  padding: 64px 56px 48px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 48px;
  border-right: 3px solid var(--ink);
}
@media (max-width: 980px) {
  .hero-left { border-right: 0; border-bottom: 3px solid var(--ink); padding: 48px 24px; }
}
.hero h1 {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(44px, 6.4vw, 96px);
  letter-spacing: -0.03em;
  line-height: 0.98;
  margin: 0;
  text-wrap: balance;
  hyphens: auto;
  overflow-wrap: break-word;
}
.hero h1 .accent-mark {
  background: var(--accent);
  padding: 0 10px 0.04em;
  display: inline-block;
  line-height: 0.9;
}
.hero p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  max-width: 620px;
}
.hero-actions {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.hero-actions--spaced { margin-top: 32px; }
.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 16px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  line-height: 1.6;
}
.hero-right {
  background: var(--paper-2);
  border-left: 3px solid var(--ink);
  overflow: hidden;
  position: relative;
}
@media (max-width: 980px) {
  .hero-right { border-left: 0; border-top: 3px solid var(--ink); }
}
.hero-right picture {
  display: block;
  width: 100%;
  height: 100%;
}
.hero-right img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.hero-caption {
  position: absolute;
  left: 24px;
  right: 24px;
  bottom: 24px;
  background: var(--ink);
  color: var(--paper);
  padding: 14px 16px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  line-height: 1.5;
}

/* HERO SLIDESHOW */
.hero-slideshow {
  position: absolute;
  inset: 0;
  overflow: hidden;
}
.hero-slide {
  position: absolute;
  inset: 0;
  margin: 0;
  padding: clamp(20px, 2.4vw, 40px);
  padding-bottom: 72px;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.7s ease, visibility 0s linear 0.7s;
}
.hero-slide.is-active {
  opacity: 1;
  visibility: visible;
  transition: opacity 0.7s ease;
}
/* Contain (not cover) so each work is fully visible, framed by the panel */
.hero-slideshow .hero-slide img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
}
.hero-dots {
  position: absolute;
  top: 20px;
  right: 20px;
  display: flex;
  gap: 9px;
  z-index: 3;
}
.hero-dot {
  width: 10px;
  height: 10px;
  padding: 0;
  border: 1.5px solid var(--paper);
  border-radius: 50%;
  background: transparent;
  cursor: pointer;
  transition: background 0.2s ease, transform 0.2s ease;
  box-shadow: 0 0 0 1px rgba(0, 0, 0, 0.25);
}
.hero-dot:hover { transform: scale(1.15); }
.hero-dot.is-active { background: var(--accent); border-color: var(--accent); }
.hero-dot:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }
@media (prefers-reduced-motion: reduce) {
  .hero-slide { transition: opacity 0.001s; }
}

/* BRAND EFFECT */
.brand-effect {
  background: var(--ink);
  color: var(--paper);
  border-top: 0;
  border-bottom: 3px solid var(--ink);
  min-height: 100svh;
  display: flex;
  align-items: center;
  padding: clamp(96px, 8vw, 136px) 0;
}
.brand-effect .shell {
  width: 100%;
}
.brand-effect .section-label {
  color: var(--paper-60);
}
.brand-effect .section-label .bar {
  background: var(--rule-dark);
}
.brand-effect-layout {
  display: grid;
  grid-template-columns: minmax(420px, 0.9fr) minmax(540px, 1fr);
  gap: clamp(72px, 8vw, 136px);
  align-items: start;
}
.brand-effect-title {
  font-family: var(--display);
  max-width: 760px;
  font-size: clamp(48px, 6.1vw, 88px);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 0.96;
  margin: 0;
  text-wrap: balance;
}
.brand-effect-lead {
  max-width: 600px;
  margin: clamp(32px, 4vw, 56px) 0 0;
  font-size: clamp(18px, 1.25vw, 21px);
  line-height: 1.68;
  color: var(--paper-90);
}
.brand-effect-outcome {
  max-width: 660px;
  margin: 28px 0 0;
  font-family: var(--display);
  font-size: clamp(22px, 1.75vw, 31px);
  font-weight: 600;
  line-height: 1.32;
  color: var(--paper);
  letter-spacing: 0;
}
.brand-effect-panel {
  border-top: 1px solid var(--rule-dark);
}
.effect-row {
  display: grid;
  grid-template-columns: 48px minmax(210px, 230px) minmax(0, 1fr);
  gap: clamp(18px, 2.4vw, 38px);
  align-items: center;
  padding: clamp(28px, 3.2vw, 42px) 0;
  border-bottom: 1px solid var(--rule-dark);
}
.effect-row:last-of-type {
  border-bottom: 0;
}
.effect-row span {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
  align-self: center;
}
.effect-row h3 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(20px, 1.55vw, 25px);
  font-weight: 600;
  letter-spacing: 0;
}
.effect-row p {
  margin: 0;
  font-size: 15px;
  line-height: 1.72;
  color: var(--paper-75);
}
.brand-effect-system {
  display: block;
  margin: 0;
  padding: clamp(28px, 3.2vw, 42px) 0 0;
  border-top: 1px solid var(--rule-dark);
  max-width: none;
}
.brand-effect-system span {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
.brand-effect-system p {
  margin: 0;
  max-width: 1420px;
  font-family: var(--display);
  font-size: clamp(21px, 1.65vw, 31px);
  font-weight: 500;
  letter-spacing: 0;
  line-height: 1.24;
  color: var(--paper);
}
.brand-proof {
  margin: clamp(56px, 6vw, 96px) 0 0;
}
.brand-proof__frame {
  background: transparent;
  padding: 0;
}
.brand-proof__frame img {
  display: block;
  width: 100%;
  height: auto;
}
.brand-proof__cap {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 8px 18px;
  margin-top: 22px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  line-height: 1.5;
  color: var(--paper-75);
}
.brand-proof__label { color: var(--accent); }

@media (max-width: 1180px) {
  .brand-effect-layout { grid-template-columns: 1fr; gap: 56px; }
}
@media (max-width: 980px) {
  .brand-effect { min-height: 0; align-items: stretch; }
  .brand-effect-layout { grid-template-columns: 1fr; gap: 48px; }
  .brand-effect-title { font-size: 64px; }
  .brand-effect-outcome { font-size: 24px; }
  .brand-effect-system { display: block; }
  .brand-effect-system p { font-size: 24px; }
  .effect-row { grid-template-columns: 48px 1fr; gap: 20px; }
  .effect-row p { grid-column: 2; }
}

/* LOGOBAND */
.logoband {
  padding: clamp(24px, 3vh, 40px) 0;
  border-top: 1px solid var(--rule-soft);
  border-bottom: 1px solid var(--rule-soft);
  background: var(--paper-2);
  overflow: hidden;
  overflow-x: clip;
  contain: layout paint;
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 8%, #000 92%, transparent 100%);
  mask-image: linear-gradient(90deg, transparent 0%, #000 8%, #000 92%, transparent 100%);
}
.logoband .eyebrow {
  display: none;
}
.logoband-context {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 22px;
  text-align: center;
}
.logoband-track {
  display: flex;
  align-items: center;
  gap: clamp(32px, 5vw, 72px);
  width: max-content;
  animation: logoband-scroll 45s linear infinite;
}
.logoband-item {
  width: clamp(160px, 18vw, 220px);
  height: clamp(120px, 14vw, 180px);
  flex-shrink: 0;
  opacity: 0.75;
  transition: opacity 300ms ease;
  user-select: none;
}
.logoband-item img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.logoband-track:hover .logoband-item {
  opacity: 0.5;
}
.logoband-item:hover {
  opacity: 1;
}
@keyframes logoband-scroll {
  0% { transform: translate3d(0, 0, 0); }
  100% { transform: translate3d(-50%, 0, 0); }
}
@media (prefers-reduced-motion: reduce) {
  .logoband-track { animation: none; }
}

/* OFFER */
.offer {
  position: relative;
  background: var(--paper-2);
  border-top: 3px solid var(--ink);
}
.roman {
  position: absolute;
  top: 24px;
  right: 24px;
  font-family: var(--serif);
  font-size: clamp(96px, 14vw, 168px);
  font-weight: 400;
  line-height: 0.8;
  color: var(--grid-line);
  opacity: 1;
  pointer-events: none;
}
.offer-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin: 48px 0 40px;
}
@media (max-width: 980px) {
  .offer-grid { grid-template-columns: 1fr; }
}
.offer-col {
  padding: 40px;
  background: var(--paper);
  border: 2px solid var(--rule-soft-strong);
  display: flex;
  flex-direction: column;
  gap: 24px;
  min-height: 520px;
}
.offer-col--featured {
  border-color: var(--ink);
  box-shadow: var(--shadow-sm);
}
.offer-kicker {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0;
  line-height: 1.6;
}
.offer-colhead {
  font-family: var(--display);
  font-size: clamp(20px, 2.5vw, 28px);
  font-weight: 600;
  letter-spacing: 0;
  line-height: 1.2;
  margin: 0;
}
.offer-colhead-link {
  color: inherit;
  text-decoration: none;
}
.offer-action { margin-top: auto; }
.offer-price {
  font-family: var(--display);
  font-size: 32px;
  font-weight: 700;
  letter-spacing: 0;
  color: var(--accent);
  margin: 0;
}
.offer-price em { font-style: normal; }
.offer-desc {
  font-size: 15px;
  line-height: 1.7;
  margin: 0;
  flex-grow: 1;
  color: var(--ink);
}
.offer-intro {
  font-size: 18px;
  line-height: 1.65;
  max-width: 760px;
  margin: 24px 0 0;
  color: var(--ink);
}
.offer-strategy {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 24px;
  align-items: center;
  margin: 48px 0 0;
  padding: 24px 0;
  border-top: 1px solid var(--rule-soft-strong);
  border-bottom: 1px solid var(--rule-soft-strong);
}
.offer-strategy p {
  margin: 0;
  max-width: 780px;
  font-size: 16px;
  line-height: 1.65;
  color: var(--ink);
}
.offer-strategy strong {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 8px;
}
.offer-fit {
  margin: 0;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  line-height: 1.7;
}
.link-arrow {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  border-bottom: 2px solid currentColor;
  padding-bottom: 4px;
  white-space: nowrap;
  color: var(--ink);
  transition: color 200ms ease;
}
.link-arrow:hover { color: var(--accent); }
.offer-foot {
  font-size: 17px;
  line-height: 1.6;
  text-align: center;
  max-width: 600px;
  margin: 48px auto 0;
}
.offer-foot span {
  display: block;
}

/* PROBLEM / BACKGROUND */
.problem-head {
  font-family: var(--display);
  font-size: clamp(44px, 5.6vw, 84px);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.02;
  margin: 0 0 32px 0;
  text-wrap: balance;
}
.problem-body {
  font-size: 17px;
  line-height: 1.75;
  margin: 0 0 24px 0;
  max-width: 800px;
}
.problem-close {
  font-size: 17px;
  line-height: 1.75;
  margin: 0 0 24px 0;
  font-weight: 500;
  max-width: 800px;
}
.problem-note {
  font-size: 15px;
  line-height: 1.6;
  font-style: italic;
  color: var(--muted);
  margin: 0;
}
.problem-note a {
  color: var(--accent);
  text-decoration: underline;
}

/* CASE STUDY HERO */
.case-study-hero {
  min-height: 62svh;
  padding: 96px 32px 72px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  isolation: isolate;
  overflow: hidden;
  background-image:
    linear-gradient(180deg, rgba(0, 0, 0, 0.24), rgba(0, 0, 0, 0.62)),
    url("../img/work/work-09.webp");
  background-size: cover;
  background-position: center;
  border-top: 3px solid var(--ink);
}
.case-study-title {
  max-width: 1100px;
  margin: 0;
  color: var(--paper);
  font-family: var(--display);
  font-size: clamp(56px, 7vw, 96px);
  font-weight: 700;
  line-height: 0.96;
  letter-spacing: -0.04em;
  text-align: center;
  text-wrap: balance;
  overflow-wrap: break-word;
  text-shadow: 0 2px 24px rgba(0, 0, 0, 0.45);
}

/* WHO / GUIDE */
.who-layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.62fr) minmax(0, 1.38fr);
  gap: clamp(64px, 8vw, 132px);
  align-items: stretch;
}
@media (max-width: 980px) {
  .who-layout { grid-template-columns: 1fr; gap: 48px; }
}
.who-visual {
  position: relative;
  align-self: stretch;
}
.who-photo {
  width: 100%;
  height: 100%;
  min-height: 100%;
  background: var(--paper-2);
  border: 1px solid var(--rule-soft-strong);
  overflow: hidden;
  margin: 0;
}
.who-photo picture {
  display: block;
  width: 100%;
  height: 100%;
}
.who-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.who-photo .profile-level-c-badges {
  position: absolute;
  right: clamp(14px, 2vw, 24px);
  bottom: clamp(14px, 2vw, 24px);
  display: flex;
  align-items: flex-end;
  gap: 8px;
}
.who-photo .profile-level-c-badges img {
  width: clamp(42px, 5vw, 62px);
  height: auto;
  object-fit: contain;
  filter: drop-shadow(0 8px 18px rgba(0, 0, 0, 0.18));
}
.who-words {
  display: flex;
  flex-direction: column;
  gap: 30px;
  max-width: 900px;
}
.who-greeting {
  font-family: var(--display);
  font-size: clamp(42px, 5vw, 76px);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.03;
  margin: 0;
  text-wrap: balance;
}
.who-bio {
  display: flex;
  flex-direction: column;
  gap: 30px;
}
.who-bio p {
  font-size: 16px;
  line-height: 1.72;
  margin: 0;
}
.cred-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--rule-soft-strong);
  margin: 8px 0 0;
}
.cred-item {
  padding: 18px 20px;
  border-right: 1px solid var(--rule-soft-strong);
}
.cred-item:last-child { border-right: 0; }
.cred-item span {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 10px;
}
.cred-item strong {
  font-family: var(--display);
  font-size: 18px;
  line-height: 1.2;
  letter-spacing: -0.015em;
}
.who-reasons {
  padding-top: 28px;
  border-top: 1px solid var(--rule-soft);
}
.who-reasons .who-reasons-title {
  font-family: var(--mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.24em;
  color: var(--muted);
  margin: 0 0 20px;
}
.who-reasons-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  grid-auto-rows: 1fr;
  gap: 0 28px;
  list-style: none;
  padding: 0;
  margin: 0;
}
.who-reasons-list li {
  position: relative;
  min-height: 58px;
  padding: 16px 0 14px 18px;
  border-top: 1px solid var(--rule-soft);
  font-size: 14px;
  line-height: 1.42;
}
.who-reasons-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.72em;
  width: 9px;
  height: 1px;
  background: var(--accent);
}
.who-availability {
  padding: 24px 0 0;
  border-top: 1px solid var(--rule-soft);
  font-weight: 500;
  max-width: 760px;
}
.who-social {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  width: fit-content;
  color: var(--ink);
  text-decoration: none;
  font-family: var(--display);
  font-size: 17px;
  font-weight: 600;
  line-height: 1.3;
  transition: color 160ms ease;
}
.who-social:hover {
  color: var(--accent);
}
.linkedin-mark {
  display: inline-grid;
  place-items: center;
  width: 36px;
  height: 36px;
  border: 2px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  font-family: var(--display);
  font-size: 19px;
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1;
  flex: 0 0 auto;
}
.who-social:hover .linkedin-mark {
  background: var(--accent);
  color: var(--ink);
}

/* DEFINITION MARKENENTWICKLUNG */
.brand-definition {
  padding: clamp(44px, 5vw, 64px) 0;
  border-top: 1px solid var(--rule-soft-strong);
}
.brand-definition-inner {
  max-width: 1040px;
}
.brand-definition-label {
  width: max-content;
  margin: 0 0 18px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
}
.brand-definition-text {
  max-width: 62ch;
  margin: 0;
  padding: 4px 0 4px clamp(20px, 2.5vw, 34px);
  border-left: 3px solid var(--accent);
  font-family: var(--display);
  font-size: clamp(19px, 1.7vw, 25px);
  font-weight: 500;
  line-height: 1.42;
  letter-spacing: -0.012em;
}
.brand-definition-line {
  display: inline;
}
.brand-definition-line--three {
  display: inline;
  margin-top: 0;
}
.brand-definition-source {
  margin-top: 18px;
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 500;
  line-height: 1.4;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
}
.brand-definition-source cite {
  font-style: normal;
}
@media (max-width: 700px) {
  .brand-definition-label {
    margin-bottom: 16px;
  }
}

/* PLAN / EINSTIEG */
.plan-title {
  font-family: var(--display);
  font-size: clamp(40px, 5.2vw, 72px);
  font-weight: 500;
  letter-spacing: -0.03em;
  line-height: 1.04;
  margin: 0 0 16px;
  text-wrap: balance;
}
.plan-steps {
  display: block;
  margin: 48px 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--rule-soft-strong);
}
.step {
  min-height: 0;
  padding: 0;
  border: 0;
  border-bottom: 1px solid var(--rule-soft);
  background: transparent;
  display: grid;
  grid-template-columns: 80px minmax(0, 1fr);
  align-items: stretch;
}
.step:last-child {
  border-bottom: 0;
  padding-bottom: 0;
}
.step-num {
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0;
  padding: 26px 24px 26px 0;
  display: flex;
  align-items: center;
  justify-content: flex-start;
}
.step-body {
  display: grid;
  grid-template-columns: minmax(220px, 0.75fr) minmax(0, 1.25fr);
  gap: 32px;
  align-items: center;
  padding: 26px 0;
}
.step-title {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.2;
  margin: 0;
}
.step-text {
  font-size: 15px;
  line-height: 1.55;
  margin: 0;
  color: var(--ink-2);
}
.plan-foot {
  max-width: none;
  margin: 32px 0 0;
  padding: 24px 0 0;
  border: 0;
  border-top: 1px solid var(--rule-soft-strong);
  background: transparent;
  color: var(--ink);
  font-family: var(--display);
  font-size: clamp(22px, 2.2vw, 32px);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.18;
}

/* BACKGROUND + AGENCY LAYOUT */
.background-layout {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 80px;
  align-items: start;
}
@media (max-width: 980px) {
  .background-layout { grid-template-columns: 1fr; gap: 48px; }
}
.background-left {
  max-width: 780px;
}
.agency-sidebar {
  padding: clamp(32px, 4vw, 48px);
  border: 2px solid var(--rule-soft-strong);
  background: var(--paper-2);
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-top: 64px;
}
.agency-title {
  font-family: var(--display);
  font-size: clamp(26px, 2.6vw, 34px);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.18;
  margin: 0 0 32px 0;
  text-wrap: balance;
}
@media (max-width: 980px) {
  .agency-sidebar { padding: 32px; margin-top: 0; }
}
.agency-item {
  display: grid;
  grid-template-columns: 56px minmax(0, 1fr);
  gap: 20px;
  align-items: center;
  padding: 28px 0;
  border-top: 1px solid var(--rule-soft);
}
.agency-item:not(:last-child) {
  border-bottom: 0;
}
.agency-num {
  font-family: var(--mono);
  font-size: 16px;
  letter-spacing: 0.12em;
  line-height: 1;
  text-transform: uppercase;
  color: var(--accent);
}
.agency-item h3 {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 700;
  letter-spacing: -0.01em;
  line-height: 1.2;
  margin: 0 0 12px 0;
}
.agency-item p {
  font-size: 15px;
  line-height: 1.7;
  margin: 0;
  color: var(--ink);
}

/* EINSTIEG + FAQ */
.einstieg-layout,
.faq-layout {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}
@media (max-width: 980px) {
  .einstieg-layout,
  .faq-layout { grid-template-columns: 1fr; gap: 48px; }
}
.einstieg-col {
  display: flex;
  flex-direction: column;
  gap: 0;
  max-width: 760px;
}
.einstieg-lead {
  max-width: 50ch;
  font-size: 19px;
  line-height: 1.55;
  margin: 0;
  color: var(--muted);
}
.faq-title {
  font-family: var(--display);
  font-size: clamp(40px, 5.2vw, 72px);
  font-weight: 500;
  letter-spacing: -0.03em;
  line-height: 1.04;
  margin: 0 0 16px 0;
  max-width: 760px;
  text-wrap: balance;
}
.faq-lead {
  margin: 0;
  max-width: 560px;
  font-size: 19px;
  line-height: 1.55;
  color: var(--muted);
}
.faq {
  margin-top: 48px;
  border-top: 1px solid var(--rule-soft-strong);
}
.faq-item {
  border-bottom: 1px solid var(--rule-soft);
}
.faq-item:last-child {
  border-bottom: 1px solid var(--rule-soft-strong);
}
.faq-q {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  gap: 24px;
  padding: 28px 0;
  border: 0;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  text-align: left;
  font-family: var(--display);
  font-size: clamp(20px, 2vw, 26px);
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.2;
  transition: color 120ms ease;
}
.faq-q:hover {
  color: var(--accent);
}
.faq-q-text {
  display: flex;
  align-items: center;
  gap: 18px;
}
.faq-index {
  flex: 0 0 auto;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--accent);
}
.faq-toggle {
  flex: 0 0 28px;
  width: 28px;
  height: 28px;
  border: 1px solid var(--rule-soft-strong);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  position: relative;
  transition: border-color 120ms ease, background 120ms ease;
}
.faq-item.open .faq-toggle {
  background: var(--accent);
  border-color: var(--accent);
}
.faq-toggle::before,
.faq-toggle::after {
  content: "";
  position: absolute;
  background: var(--ink);
}
.faq-toggle::before {
  width: 10px;
  height: 1.5px;
}
.faq-toggle::after {
  width: 1.5px;
  height: 10px;
  transition: transform 200ms ease;
}
.faq-item.open .faq-toggle::after {
  transform: scaleY(0);
}
.faq-a {
  max-height: 0;
  overflow: hidden;
  padding: 0;
  max-width: 70ch;
  font-size: 17px;
  line-height: 1.65;
  color: var(--muted);
  transition: max-height 280ms ease, padding 200ms ease;
}
.faq-item.open .faq-a {
  max-height: 680px;
  padding: 0 0 32px;
}

/* CONTACT */
.proposal {
  display: grid;
  grid-template-columns: minmax(360px, 0.82fr) minmax(0, 1.18fr);
  gap: 0;
  border-top: 3px solid var(--ink);
  border-bottom: 3px solid var(--ink);
}
.proposal-final {
  min-height: 640px;
  padding: clamp(56px, 5vw, 80px) 48px;
  border-right: 3px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 48px;
}
.proposal-final .section-label { margin-bottom: 40px; }
.proposal-final h2 {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(48px, 6.4vw, 92px);
  line-height: 1.05;
  letter-spacing: -0.035em;
  margin: 0;
  max-width: 11ch;
}
.proposal-final h2 em {
  font-style: normal;
  background: var(--accent);
  color: var(--ink);
  padding: 2px 8px;
  display: inline;
  margin: 0 6px;
  white-space: nowrap;
  box-decoration-break: clone;
  -webkit-box-decoration-break: clone;
  line-height: 1.2;
}
.proposal-final .final-grid {
  display: block;
  margin-top: 0;
}
.proposal-final .final-grid p {
  max-width: 480px;
  color: var(--paper-75);
  font-size: 18px;
  line-height: 1.6;
  margin: 0;
}
.proposal-right {
  padding: 64px 48px;
  background: var(--paper);
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
}
.proposal-right h2 {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(32px, 3.6vw, 52px);
  letter-spacing: -0.025em;
  line-height: 1.02;
  margin: 12px 0 24px;
}
.proposal-availability {
  grid-column: 1 / -1;
  background: var(--ink);
  color: var(--paper);
  border-top: 3px solid var(--ink);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  padding: 30px 48px 32px;
}
.proposal-availability > div {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--paper-75);
}
.proposal-availability .v {
  font-family: var(--display);
  font-weight: 700;
  font-size: 36px;
  letter-spacing: -0.02em;
  line-height: 1;
  color: var(--paper);
  display: block;
  margin-bottom: 8px;
  text-transform: none;
}

/* FORM STYLES */
.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 3px solid var(--ink);
  background: var(--paper);
}
.form-grid .field {
  padding: 20px 18px;
  border-right: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.form-grid .field:nth-child(2n) { border-right: 0; }
.form-grid .field--full { grid-column: 1 / -1; border-right: 0; }
.field-consent {
  grid-column: 1 / -1;
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 18px;
  border-top: 1px solid var(--rule);
  cursor: pointer;
  font-size: 13.5px;
  line-height: 1.6;
  color: var(--muted);
}
.field-consent input[type="checkbox"] {
  flex: 0 0 auto;
  width: 17px;
  height: 17px;
  margin-top: 2px;
  accent-color: var(--accent);
  cursor: pointer;
}
.field-consent a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
.field-consent a:hover { color: var(--accent); }
.form-grid .field:last-child, .form-grid .field--last { border-bottom: 0; }
.form-grid label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0;
}
.form-grid input,
.form-grid select,
.form-grid textarea {
  font-family: var(--body);
  font-size: 16px;
  border: 0;
  background: transparent;
  outline: none;
  color: var(--ink);
  padding: 0;
  width: 100%;
  min-height: 28px;
  line-height: 1.4;
}
.form-grid textarea {
  resize: vertical;
  min-height: 80px;
}
.form-grid input::placeholder, .form-grid textarea::placeholder { color: var(--ink-40); }
.form-grid .field:focus-within { background: var(--accent-soft); }
.form-grid .field--accent { box-shadow: inset 4px 0 0 var(--accent); }
.form-grid .field--accent label { color: var(--accent); }
@media (max-width: 720px) {
  .form-grid { grid-template-columns: 1fr; }
  .form-grid .field { border-right: 0; }
}

.form-foot {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-top: 24px;
  gap: 16px;
  flex-wrap: wrap;
}
.form-foot .note {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
@media (max-width: 980px) {
  .proposal { grid-template-columns: 1fr; }
  .proposal-final {
    border-right: 0;
    border-bottom: 3px solid var(--ink);
  }
}
@media (max-width: 720px) {
  .proposal-right,
  .proposal-final { padding: 40px 20px; }
  .proposal-availability {
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    padding: 28px 20px;
  }
  .proposal-availability .v { font-size: 30px; }
}
/* COLOPHON */
.colophon {
  padding: 28px 32px;
  border-top: 3px solid var(--ink);
  background: var(--ink);
  color: var(--paper-75);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  line-height: 1.8;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px 32px;
  flex-wrap: wrap;
  text-align: left;
}
.colophon p {
  margin: 0;
}
.colophon a {
  color: var(--paper);
  text-decoration: none;
  border-bottom: 1px solid var(--paper-40);
  padding-bottom: 2px;
  transition: color 200ms ease;
}
.colophon a:hover {
  color: var(--accent);
}

@media (max-width: 720px) {
  .section-label { font-size: 10px; margin-bottom: 32px; }
  .display-xl { font-size: clamp(34px, 10vw, 64px); overflow-wrap: break-word; hyphens: auto; }
  .display-lg { font-size: clamp(28px, 4vw, 48px); }
  .display-md { font-size: clamp(24px, 3vw, 40px); }
  .section { padding: 56px 0; }
  .offer-col { min-height: 0; }
  .offer-strategy { grid-template-columns: 1fr; align-items: start; }
  .offer-strategy .btn { width: fit-content; }
  .problem-head,
  .who-greeting {
    font-size: clamp(44px, 13vw, 64px);
    line-height: 0.98;
    overflow-wrap: break-word;
    hyphens: auto;
  }
  .case-study-title { font-size: 72px; }
  .offer-col { padding: 32px; }
  .who-layout { grid-template-columns: 1fr; gap: 40px; }
  .plan-steps { display: block; margin-top: 40px; }
  .step { grid-template-columns: 64px minmax(0, 1fr); padding: 0; }
  .step-num { padding: 22px 18px 22px 0; align-items: flex-start; }
  .step-body { grid-template-columns: 1fr; gap: 10px; padding: 22px 0; }
  .background-layout { grid-template-columns: 1fr; gap: 32px; }
  .agency-sidebar { padding: 24px; }
  .agency-item { grid-template-columns: 1fr; gap: 10px; }
  .einstieg-layout,
  .faq-layout { grid-template-columns: 1fr; gap: 32px; }
  .cred-grid { grid-template-columns: 1fr; }
  .cred-item { border-right: 0; border-bottom: 1px solid var(--rule-soft-strong); }
  .cred-item:last-child { border-bottom: 0; }
  .who-reasons-list { grid-template-columns: 1fr; }
}

@media (max-width: 520px) {
  .shell { padding: 0 20px; }
  .header-inner { padding: 12px 20px; gap: 12px; }
  .header-logo { font-size: 18px; }
  .header-logo .mark { width: 24px; height: 24px; }
  .header-meta { font-size: 10px; }
  .header-meta .cta-link { padding: 0 0 3px; }
  .cta-full { display: none; }
  .cta-short { display: inline; }
  .hero-left { padding: 32px 20px 24px; gap: 32px; border-right: 0; border-bottom: 3px solid var(--ink); }
  .hero-grid { grid-template-columns: 1fr; }
  .hero h1 { font-size: clamp(34px, 10vw, 44px); line-height: 1; }
  .hero p { font-size: 15px; }
  .hero-caption { left: 16px; right: 16px; bottom: 16px; }
  .hero-meta { font-size: 10px; letter-spacing: 0.08em; }
  .roman { top: 18px; right: 12px; font-size: 96px; }
  .brand-effect-title { font-size: 42px; line-height: 1; }
  .brand-effect-lead { font-size: 16px; }
  .brand-effect-outcome { font-size: 21px; line-height: 1.28; }
  .brand-effect-system p { font-size: 20px; line-height: 1.32; }
  .effect-row { gap: 16px; }
  .btn { width: 100%; justify-content: space-between; padding: 18px 20px; box-shadow: var(--shadow-sm); }
  .logoband-context { padding: 0 20px; line-height: 1.6; }
  .logoband-track { gap: 24px; }
  .logoband-item { width: 140px; height: 105px; }
  .offer-grid { grid-template-columns: 1fr; gap: 24px; }
  .offer-col { padding: 24px; }
  .offer-price { font-size: 24px; }
  .offer-desc { font-size: 14px; }
  .offer-intro { font-size: 15px; }
  .case-study-hero {
    min-height: 100svh;
    padding: 88px 20px 64px;
    background-position: 42% center;
  }
  .case-study-title {
    font-size: 46px;
    line-height: 1.02;
  }
  .plan-title { font-size: clamp(38px, 11vw, 48px); line-height: 1.02; }
  .step-title { font-size: 18px; }
  .step-text { font-size: 14px; }
  .proposal-final { min-height: 0; gap: 32px; }
  .proposal-final h2 { max-width: none; font-size: clamp(42px, 12vw, 56px); }
  .faq-title { font-size: 42px; margin-bottom: 28px; }
  .colophon { padding: 32px 20px; font-size: 12px; }
}

/* MOBILE HARDENING */
@media (max-width: 720px) {
  html,
  body {
    overflow-x: hidden;
  }

  .section-label {
    min-width: 0;
    gap: 12px;
  }

  .section-label span:last-child {
    min-width: 0;
    overflow-wrap: anywhere;
  }

  .decision-head {
    gap: 18px;
  }

  .decision-head .display-lg {
    font-size: clamp(38px, 12vw, 50px);
    line-height: 1;
  }

  .decision-head .section-intro {
    max-width: none;
    font-size: 16px;
    line-height: 1.62;
  }

  .hero-right {
    width: 100%;
    max-width: 100%;
    min-width: 0;
    min-height: 0;
    height: auto;
    aspect-ratio: 4 / 3;
  }

  .hero-right img {
    width: 100%;
    height: 100%;
    object-fit: cover;
  }

  .hero-caption {
    left: 14px;
    right: 14px;
    bottom: 14px;
    padding: 11px 12px;
    font-size: 9px;
    letter-spacing: 0.12em;
  }

  .effect-row {
    grid-template-columns: 1fr;
    gap: 12px;
    align-items: start;
  }

  .effect-row p {
    grid-column: auto;
  }

  .offer-grid {
    margin-top: 32px;
  }

  .offer-col {
    min-height: 0;
  }

  .who-photo {
    min-height: 0;
    aspect-ratio: 4 / 5;
  }

  .faq-q {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: start;
    gap: 16px;
  }

  .faq-q-text {
    display: grid;
    grid-template-columns: 44px minmax(0, 1fr);
    gap: 8px;
    min-width: 0;
  }

  .faq-toggle {
    margin-top: 2px;
  }
}

@media (max-width: 420px) {
  .header-logo {
    min-width: 0;
    font-size: 17px;
  }

  .header-logo span:last-child {
    min-width: 0;
    overflow: hidden;
    text-overflow: ellipsis;
    white-space: nowrap;
  }

  .hero h1 {
    font-size: clamp(34px, 10.5vw, 42px);
  }

  .hero p,
  .brand-effect-lead,
  .problem-body,
  .problem-close,
  .who-bio p {
    font-size: 15px;
  }

  .case-study-hero {
    min-height: 78svh;
  }

  .proposal-final h2 {
    font-size: clamp(38px, 11vw, 48px);
  }

  .proposal-availability {
    grid-template-columns: 1fr;
  }
}

/* ========== HERO EYEBROW ========== */
.hero-eyebrow {
  margin: 0 0 22px;
  white-space: nowrap;
}
@media (max-width: 720px) {
  /* narrow phones: allow wrapping instead of overflowing */
  .hero-eyebrow { white-space: normal; }
}

/* ========== LOGOBAND NUM ========== */
.logoband-num {
  color: var(--accent);
  margin-right: 12px;
}

/* ========== ARBEITSPROBE (Twisstar-Band) ========== */
.case-study-inner {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
  text-align: center;
}
.case-study-kicker {
  margin: 0;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--paper-90);
}
.case-study-kicker .num { color: var(--accent); }
.case-study-caption {
  margin: 0;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--paper-75);
}
.case-study-cta { margin-top: 16px; }
@media (max-width: 720px) {
  .case-study-inner { gap: 14px; padding: 0 8px; }
  .case-study-kicker { font-size: 10px; letter-spacing: 0.2em; }
  .case-study-caption { font-size: 9px; letter-spacing: 0.12em; line-height: 1.4; }
}

/* LEGAL PAGES (Impressum, Datenschutz, AGB) */
.legal-main {
  max-width: 1060px;
  margin: 0 auto;
  padding: clamp(56px, 8vw, 104px) 24px clamp(72px, 9vw, 128px);
}

/* page head */
.legal-head {
  padding-bottom: clamp(32px, 4vw, 56px);
  border-bottom: 3px solid var(--ink);
  margin-bottom: 0;
}
.legal-kicker {
  display: flex;
  align-items: center;
  gap: 14px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--muted);
  margin: 0 0 26px;
}
.legal-kicker::before {
  content: "";
  width: 34px;
  height: 1.5px;
  background: var(--accent);
}
.legal-main h1 {
  font-family: var(--display);
  font-size: clamp(44px, 6vw, 84px);
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 0.98;
  margin: 0 0 22px;
}
.legal-main h1 .accent-dot { color: var(--accent); }
.legal-updated {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 22px;
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0;
}

/* table of contents (AGB) */
.legal-toc {
  padding: clamp(24px, 3vw, 36px) 0;
  border-bottom: 1px solid color-mix(in srgb, var(--ink) 18%, var(--paper));
}
.legal-toc__label {
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 18px;
}
.legal-toc ol {
  list-style: none;
  margin: 0;
  padding: 0;
  columns: 2;
  column-gap: 56px;
}
.legal-toc li { break-inside: avoid; }
.legal-toc a {
  display: flex;
  gap: 14px;
  align-items: baseline;
  padding: 7px 0;
  font-size: 14.5px;
  font-weight: 500;
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1px solid transparent;
}
.legal-toc a .n {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--accent);
  min-width: 34px;
}
.legal-toc a:hover { color: var(--accent); }
@media (max-width: 720px) {
  .legal-toc ol { columns: 1; }
}

/* section rows: label/number left, content right */
.legal-row {
  display: grid;
  grid-template-columns: 216px minmax(0, 1fr);
  gap: 20px clamp(32px, 5vw, 72px);
  padding: clamp(30px, 3.6vw, 44px) 0;
  border-bottom: 1px solid color-mix(in srgb, var(--ink) 14%, var(--paper));
  scroll-margin-top: 96px;
}
.legal-row:last-of-type { border-bottom: 0; }
.legal-row__label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--muted);
  padding-top: 6px;
  line-height: 1.7;
}
.legal-row__label .n {
  display: block;
  color: var(--accent);
  margin-bottom: 6px;
}
.legal-row__body { max-width: 68ch; }
.legal-row__body h2 {
  font-family: var(--display);
  font-size: clamp(20px, 2.1vw, 26px);
  font-weight: 600;
  letter-spacing: -0.015em;
  line-height: 1.2;
  margin: 0 0 16px;
}
.legal-row__body h3 {
  font-size: 16px;
  font-weight: 600;
  margin: 26px 0 8px;
}
.legal-main p,
.legal-main li {
  font-size: 16px;
  line-height: 1.75;
  color: color-mix(in srgb, var(--ink) 88%, var(--paper));
  margin: 0 0 14px;
}
.legal-row__body > p:last-child,
.legal-row__body > ul:last-child { margin-bottom: 0; }
.legal-main strong { font-weight: 600; color: var(--ink); }
.legal-main ul,
.legal-main ol { padding-left: 20px; margin: 0 0 14px; }
.legal-main li { margin-bottom: 7px; padding-left: 4px; }
.legal-main ul li::marker { color: var(--accent); }
.legal-main a { color: inherit; text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
.legal-main a:hover { color: var(--accent); }
.legal-address {
  font-style: normal;
  font-size: 16px;
  line-height: 1.8;
  margin: 0 0 14px;
}
.legal-address strong { font-size: 17px; }

/* paragraph number marker inside body text: (1) (2) … */
.abs {
  font-family: var(--mono);
  font-size: 12.5px;
  color: var(--muted);
  margin-right: 6px;
}

.legal-note {
  margin: clamp(40px, 5vw, 64px) 0 0;
  padding: 22px 24px;
  border: 2px solid var(--ink);
  box-shadow: 5px 5px 0 var(--ink);
  font-size: 14px;
  line-height: 1.7;
  color: var(--ink);
}
.legal-note::before {
  content: "Hinweis";
  display: block;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 10px;
}

@media (max-width: 860px) {
  .legal-row { grid-template-columns: 1fr; gap: 10px; padding: 28px 0; }
  .legal-row__label { padding-top: 0; }
  .legal-row__label .n { display: inline; margin: 0 10px 0 0; }
  .legal-main h1 { font-size: clamp(38px, 11vw, 56px); }
}

/* ============ STIMMEN / TESTIMONIALS ============ */

/* Proof-Strip im Hero */
.hero-proof {
  margin: 26px 0 0;
  padding-top: 18px;
  border-top: 1px solid var(--rule-mid);
}
.hero-proof__quote {
  margin: 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 17.5px;
  line-height: 1.5;
  color: var(--ink-2);
}
.hero-proof__source {
  margin-top: 8px;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

/* Stimmen-Band */
.voices {
  padding: 84px 0;
  background: color-mix(in srgb, var(--accent) 5%, var(--paper));
}
.voices-context {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 52px;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
}
.voices-context::after {
  content: "";
  flex: 1;
  height: 1px;
  background: color-mix(in srgb, var(--accent) 26%, transparent);
}
.voices-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px;
}
.voice-card {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 18px;
  margin: 0;
  padding: 42px 0 0;
}
.voice-card::before {
  content: "\201C";
  position: absolute;
  top: -6px;
  left: -4px;
  font-family: var(--serif);
  font-weight: 400;
  font-size: 82px;
  line-height: 1;
  color: var(--accent);
  pointer-events: none;
}
.voice-lead {
  margin: 0;
  min-height: 64px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: 24px;
  line-height: 32px;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.voice-quote {
  margin: 0;
  font-family: var(--body);
  font-size: 14.5px;
  line-height: 1.7;
  color: var(--muted);
}
.voice-source {
  display: flex;
  flex-direction: column;
  order: 1;
  gap: 3px;
  margin-top: auto;
  padding-top: 20px;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}
.voice-source::before {
  content: "";
  width: 26px;
  height: 2px;
  margin-bottom: 14px;
  background: var(--accent);
}
.voice-source strong {
  color: var(--ink);
  font-weight: 500;
}
.voice-card:has(.voice-link) .voice-source {
  margin-top: 0;
}
.voice-link {
  margin-top: auto;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  text-decoration: none;
  align-self: flex-start;
}
.voice-link:hover {
  text-decoration: underline;
  text-underline-offset: 3px;
}

@media (max-width: 960px) {
  .voices-grid { grid-template-columns: 1fr; gap: 40px; }
  .voices { padding: 60px 0; }
  .voice-lead { font-size: 22px; line-height: 1.3; min-height: 0; }
}